The Sunday Tradition Beef Roast

A centerpiece that brings everyone back to the table.

There is nothing quite like the aroma of a slow-roasting beef joint filling the house to signal a true family gathering. Our signature roast is the heart of the “Sunday Dinner” tradition, offering a deep, savory crust seasoned with a blend of earthy herbs and cracked black pepper that gives way to a tender, juicy interior.

Raised with care on our family pastures right here in Alberta, this cut is a testament to the difference that quality makes. Unlike mass-produced alternatives, our beef delivers a rich, honest flavor profile—the kind that comes from a focus on the health of the land and the animal. Whether you prefer a perfect medium-rare slice or a slow-braised finish, this roast is naturally marbled to ensure every bite is succulent and packed with the robust flavor our farm is known for.

It’s more than just a meal; it’s a connection to the land and a reason to slow down and enjoy a plate of real food with the people who matter most.

Print Recipe

Our Farm Favorite Roast Recipe

Author: Sara Schafers Cuisine: Canadian, Farm Kitchen Courses: Main Dish

Prep Time 10 mins Cook Time 75 mins Rest Time 15 mins Total Time 1 hr 40 mins

Cooking Temp: 325  F

Ingredients

Servings

• 4 lbs Beef Roast (Can use any cut but cook time may differ.)
• 4 tsp Dried Oregano
• 4 tsp dried thyme
• 2 tsp dried rosemary
• 2 tsp garlic powder
• 2 tsp onion powder
• 2 tsp paprika
• 2 tsp sea salt
• 1 tsp black pepper
• 1 tsp dry mustard
• 1 tsp brown sugar
• Olive Oil

Instructions

1. Before you start remove your meat from the fridge 15 minutes before.

2. Preheat oven to 450 degrees.

1. Before you start, remove your meat from the fridge 15 minutes before you start.

2. Drizzle your roast in olive oil and then coat with your spices to create a nice crust.

3. Place your roast on a wire rack inside a shallow baking dish or just on a cookie sheet. Bake for 20 minutes at 450 degrees. Then reduce oven to 325 degrees and bake for 1 hour. Ideal temperature is between 130-135. If you want your roast more well done, cook it for longer. Use a meat thermometer to check internal temperature, remove it from oven once close to your preferred temperature.

   Reminder that the roast will continue to cook slightly when removed and resting.

4. Remove from the oven and tent with tin foil for 15 minutes. Then slice to your desired thickness and serve.